When should I ask for a review?

Ask after the customer has had a fair chance to experience the product or service. The right timing varies by purchase, project, and channel.

Can I offer a discount for leaving a review?

Rules differ by platform and can change. Check the current official policy before offering any incentive, and never condition a benefit on a positive review.

How many times can I follow up on a review request?

Keep reminders limited and easy to decline. Consider the customer relationship, consent, and channel rules rather than applying one universal schedule.

Review Request Examples: How to Ask Customers for Reviews

By OnlyMov Editorial Team · Updated July 28, 2026 · Editorial policy

A review request should be neutral, easy to decline, and appropriate for the channel. Use one clear link, avoid pressure, and check the current rules of the platform where you are asking for feedback. These 10 examples cover email, SMS, WhatsApp, and in-person situations.

Ask every eligible customer using the same neutral standard. Invite honest feedback and do not filter customers based on expected sentiment. Check the current official rules of the review platform you name, particularly for automated requests and any incentive.

Email requests

Post-purchase (e-commerce)

Subject: Would you share your experience with [product]?

Hi [Name],

You've had your [product] for a couple of weeks. If you're willing to share your experience, an honest review helps other customers understand what to expect:

[Review link — one button/link only]

If you have any questions or concerns about your order, just reply to this email and we'll help.

Thanks,
[Name] at [Company]

After a service project

Subject: Would you share your experience?

Hi [Name],

Thank you for working with us on [project]. If you're willing to leave a review, your feedback helps others understand what working with us is like:

[Review link]

Please describe your experience in your own words. If anything from the project is still unresolved, reply here and we'll address it.

[Your name]

Longer-standing customer request

Subject: We'd welcome your feedback

Hi [Name],

You've been a customer of [Company] for [time period], and we'd genuinely welcome your feedback.

If you're willing to share your experience, you can leave a review here:

[Review link]

Please write whatever honestly reflects your experience with us.

[Your name]

The polite second ask (one only)

Subject: Re: Would you share your experience?

Hi [Name],

One gentle follow-up — if you have a moment, a review would help us:

[Review link]

That's the last you'll hear from me about it. If anything about your experience hasn't met expectations, please reply and let us know — we'd rather hear it and address it.

Thanks,
[Your name]

SMS and WhatsApp requests

Keep chat and SMS requests brief, identify the business, and use one clear link.

Post-service SMS

Hi [Name], thanks for visiting [Business] today. If you'd like to share your experience, we'd welcome an honest review: [short link]. Any issue? Reply here and we'll help.

Post-delivery WhatsApp

Hi [Name]! Your [product] should have arrived. If you'd like to share your experience, here's a review link: [short link]. It takes under a minute. Any issue with your order, just message us here.

In-person and situational

The in-person ask (script)

"Thank you for coming in. Could I ask a quick favor? We genuinely value feedback from all our customers — whatever your experience. If I send you the link, would you be willing to leave an honest review when you get a chance? ... Great — what's the best number or email to send it to?"

[Send the link within a few minutes while the moment is fresh.]

QR code table card / receipt text

We'd welcome your honest feedback.

Please leave a review based on your experience:

[QR code]
Scan to review on [platform]

If you have a concern to discuss, we're here: [phone/email]

Post-resolution feedback request

Subject: How did we handle your support request?

Hi [Name],

We recently closed support request #[number] about [issue]. If the matter is now resolved, would you be willing to share an honest review of how we handled it?

[Review link]

There is no obligation. If anything remains unresolved, reply here and we will continue helping.

Thanks,
[Name] at [Company]

Customer milestone request

Subject: Would you share your experience with [Company]?

Hi [Name],

You have been using [product/service] for [time period], and we would value your honest feedback. If you are willing, you can leave a review here:

[Review link]

Please describe your own experience in your own words. Thank you for your time.

Best,
[Name] at [Company]

Quick tips

Ask after the customer has had enough time to use the product or experience the service.
Use one clear destination and make the request easy to decline.
Ask for an honest review rather than a positive review.
Check the current official policy of the named review platform before using incentives, filtering recipients, or automated requests.
Keep support and complaint resolution available whether or not the customer leaves a review.

Frequently asked questions

When should I ask for a review?: Ask after the customer has had a fair chance to experience the product or service. The right timing varies by purchase, project, and channel.
Can I offer a discount for leaving a review?: Rules differ by platform and can change. Check the current official policy before offering any incentive, and never condition a benefit on a positive review.
How many times can I follow up on a review request?: Keep reminders limited and easy to decline. Consider the customer relationship, consent, and channel rules rather than applying one universal schedule.