WhatsApp Business Message Templates
WhatsApp replies need to be shorter and warmer than email — customers are in a chat mindset, and walls of text go unread. These 15 templates cover the messages every business sends daily: greetings, order updates, payments, and the awkward ones. Personalize the first line, keep the structure.
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Automated greetings and away messages
Greeting message (first contact)
Hi! 👋 Thanks for messaging [Business Name]. We're here [days/hours, e.g. Mon–Sat, 9am–7pm] and usually reply within the hour. To help you faster, let us know: 1️⃣ What you're looking for 2️⃣ Your city (for delivery) We'll be right with you!
Away message (after hours)
Thanks for your message! 🌙 We're offline right now — our hours are [hours]. Your message is saved and we'll reply first thing when we're back. For urgent order issues, email [email] with your order number.
Busy-period auto-reply
Hi! We've got our hands full right now (good problem 😅) — replies are taking up to [X hours] today. Your message is in the queue and we answer in order. Thanks for your patience!
Orders and delivery
Order confirmation
Order confirmed! ✅ 📦 [Item(s)] 💰 Total: [amount] 🚚 Delivery: [date estimate] to [area] We'll message you the tracking details as soon as it ships. Anything look wrong here? Tell us now and we'll fix it before dispatch.
Shipped + tracking
Good news — your order is on its way! 🚚 Tracking: [link/number] Expected: [date] If it hasn't arrived by [date + buffer], message us here and we'll chase it for you.
Delay notice (proactive)
Hi [Name], an honest update: your order is running [X days] late — [brief reason]. New expected date: [date]. We're sorry about this. If the new date doesn't work, reply here and we'll look at options (including a refund if you'd prefer).
Out of stock alternative
Hi [Name]! The [item] you asked about just sold out 😔 Two options: 1️⃣ [Alternative] — in stock now, [price] 2️⃣ We restock around [date] — want us to reserve one and message you? Just reply 1 or 2!
Payments and pricing
Price inquiry reply
Hi [Name]! The [item] is [price] ✅ [One line of value: what's included — delivery, warranty, etc.] Want me to reserve one for you? Delivery to [their city] takes [timeframe].
Payment request
Here's your payment link for [item] — [amount]: 🔗 [secure payment link] Once it's through, we'll confirm here and get your order moving. (We never ask for card details in chat — only through this secure link.)
Gentle payment reminder
Hi [Name], just a gentle reminder about the pending payment for [item] ([amount]) — we're holding it for you until [date]. Link: [payment link] Changed your mind? No problem at all — just let us know so we can release the stock. 🙂
Service situations
Complaint first response
[Name], I'm really sorry about this — you're right to flag it. 🙏 I'm looking into your [order/issue] right now and will have an answer for you within [timeframe today]. So I fix the right thing: could you send a photo / your order number?
Refund confirmation
Done ✅ Your refund of [amount] has been processed and should reach your account within [X] business days. Again, we're sorry it came to that — and thank you for your patience while we sorted it. Anything else you need, we're right here.
Appointment reminder
Hi [Name]! Reminder: your [service] appointment is tomorrow, [date] at [time] 📅 📍 [Location/link] Reply 1 to confirm, or 2 if you need to reschedule — no charge if you tell us before [cutoff].
Feedback ask after service
Hi [Name]! Hope you're happy with your [product/service] 😊 Quick favor: how would you rate us, 1–5? Just reply with a number. If it's a 4 or 5, we'd be over the moon if you shared it here too: [review link]. If it's less — tell us why, and we'll do better.
Quick tips
- First line personalized, rest templated — the customer's name and item turn a template into a message.
- Numbered options ("Reply 1 or 2") get faster answers than open questions.
- One emoji per message adds warmth; five per message subtracts credibility.
- Confirm anything involving money in a single summary message — chat is your written record.
- Never take card details in chat; always send a payment link.
- Proactive beats reactive: a delay notice you send earns trust, a delay they discover burns it.
Frequently asked questions
- Are these the same as WhatsApp's official "message templates"?
- No — WhatsApp Business API "template messages" are pre-approved formats for notifications sent outside the 24-hour reply window. The templates here are everyday reply texts for the standard Business app; you can also submit adapted versions for API approval.
- How fast should a business reply on WhatsApp?
- Within an hour during business hours is the expectation chat creates; automated greetings and away messages honestly reset that clock when you can't. Speed on the first reply strongly influences whether an inquiry becomes a sale.
- Can I send promotional broadcasts with these?
- Broadcast lists only reach customers who have saved your number, and aggressive promotion gets you reported and restricted. Keep broadcasts rare, valuable (restock, genuine offers), and easy to opt out of.
Want the full how-to? Read the complete guide →
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